Temp3.net Web Design

Website design, SEO and Marketing FREE Tips and Techniques

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Is SEO Optimisation Important Today?

by Z. MacKinnon

 

Those who have tried setting up their own websites know just how competitive the online market really is. With low costs and easy management allowing people to create websites in a matter of weeks, it's hard to believe that people can actually earn online income without the help of SEO optimization. Based on the first two words, we can already assume that websites gain popularity by being at the first page of the search engine listings.

Some of the most popular search engines constantly being used by people include Google, MSN, and Yahoo and by optimizing your website and increasing its ranking in these search engines, you not only have a website that will attract thousands of people/visitors but will also develop a money-making machine that could sustain a stable online income every single day.

SEO optimisation therefore means optimizing one's website so that its rankings increase and it becomes more popular in search engines like Google and Yahoo. This is done by carefully increasing specific keyword volume and calculating keyword density within the content of the site. Aside from this, webmasters consider the complex algorithms that search engines use to ensure that illegal and abusive SEO techniques aren't being used to increase web rankings easily. These techniques are known as "black hat SEO techniques" and search engines ban or suspend websites that use these methods in order to filter out the "garbage" from the rest.

Usually, search engines would display a variety of listings on every result page. These include ads, pay-per-click or PPC, paid inclusion, and of course organic listings. If you're aiming for the listing that search engines prioritize the most, it would have to be the organic listing as this type increases the quality and the quantity of the web traffic being driven into a specific website. It's a listing that is free of solicitation, a listing that is being facilitated by actual users of the World Wide Web, and a listing that has proven to be much more effective in generating income as compared to paid online ads placed in the search engines.

Because of this, SEO optimization has become a necessity for businesses who want to generate income online. It is not only a necessity but a low-cost method of improving one's web rankings as it only involves creative and analytical methods for improving and increasing web traffic online. Therefore, if you're interested in improving the content of your website (or your website as a whole) and are aiming to do this through organic searches or listings, here are a few helpful tips on what you should do first:

- You should have a focus or a concentrated niche before anything else. Start by choosing a product or a service you are very much interested, skilled, and knowledgeable with and use that as your starting point.

- Don't think of the search engines as the enemies in your journey to success. Concentrate on getting them on your side through honest and effective SEO techniques and you'll do just fine.

- Do your research first before optimizing your website with keywords. You need to at least know what keywords to use before actually placing them in different parts of your site's content.

If you want to learn the seo basics, step by step, simply click on the link and get my free seo optimisation course. Do it now while it is still free! Get internet marketing help today!

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Website Programming - Personalize Approach

by Kiesha Canori

Suppose there is a big e-commerce store consisting of plenty of products with lots of variations so it is difficult to get your targeted products through traditional navigation even with advance search engines used on that site is taking some long and only due to this reason this site may lost big amount on the table. This situation is akin to the information or content available on the web which is so huge. So what would be a solution for this? How can we make easily available the information or content that users want?

The best approach is that then brings users through various internet marketing tactics on the site on various landing pages and then watch their overall approach to the site, the behavior of the users, their preferences and their choices, their likeness and dis-likeness, where their mouse moving and which buttons they are clicking, what are their targets, selection of main products and related products, their wish lists, their personal information like gender, birth date, location, etc.

If possible mark that whether they read or write reviews, participate in rating, their behavior toward shopping cart so that you can see that they have budgets or not since they put items and remove in order to adjust their budgets. Use of payment methods, selection of shipping modes, interest in promotional incentives, accessing devices like desktops, laptops, Smartphones, tablets, etc., Choice of colors, design patterns, aesthetics, cultural influences and lots many things you can successfully measure through latest technologies available to implement personalization or recommended techniques.

Now you will ask that what is this personalization or recommendation technologies or personalized approach towards website programming. There are many software, scripts, algorithms, plug-ins, extensions, analytical tools, hardware sensors, sensors, software, etc. Available in the market to get all information described in previous paragraphs. They don't only collect such big data of intensive information and analysis but also capable to respond accordingly and give their loyal customers or first time prospects what they intended to express through various behaviors.

They greet your visitors with offering their personal choices so your visitors feel extreme comfort and security as well trusts on your website or applications in handheld devices like Smartphones and tablets. This personalized approach during website programming is basically adhering to the concept of user-centric designing practices where everything revolves around the user and goals of the website are also mingling with the goals of the user.

Now we will think about the various aspects when we are going to website programming for content driven websites using personalized approach or recommendation technology. Also think that how to design and do website programming for dynamic content, technical considerations, different types of algorithms and filters that make possible to evolve the logic to bring personalization. Actually personalization is a mix of on-site behavioral tracking as we described in the example of an e - commerce site, predictive algorithms and on-site content and experience adoption.

In order to effectively implement personalization/ recommendation in your website programming you need to:

Know your visitors

Creating website with personalization perspectives doesn't mean that you dump any sort of content on the site but you need to know your users that who they are and what they want and with this knowledge you can design personalization to introduce techniques in the way of the visitor's journey just to facilitate her to achieve her target easily and rapidly.

About the Author
Hey, I am Kiesha! I am a blogger and I'm employed in 337design, a leading los angeles web design company in California.I believe that there is nothing that can not be overcome by hard-work! I Love to explore new places! Challenges of your life can change you certainly!

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Understanding The Power Of Network Marketing

Terms such as Network Marketing, 'MLM', and Multi Level Marketing
all refer to the same type of business model. This industry has
had more than it's share of scumbag crooks and con artists that
have used and abused the concept. However, if you do your
homework and get involved with a legitimate network marketing
organization, this business model has exceptional income
potential.

Network Marketing can produce outstanding results if you know a
few simple concepts, the understanding of which is critical to
your success.

Network Marketing, MLM, and Multilevel Marketing are unlike
franchises or conventional businesses in that they take advantage
of all three of the important, yet misunderstood principles of:

1) Leverage (of Time and Money)
2) Residual Income
3) Geometric Growth Through Duplication

Unfortunately these principles are not well understood by many of
the people that undertake network marketing. And that's just one
of many reasons why so many fail at network marketing. There are
lots of other reasons, and it would take volumes to cover them
all. But this is one of the more common ones. Because if you
don't comprehend and believe in these principles, it's impossible
to help others fully understand and appreciate them.

First, lets look at LEVERAGE:

Every successful person or business takes advantage of leverage.
There are only 24 hours in a day and no matter how talented you
are or how much you get paid per hour, if you don't take
advantage of leverage you're limited by the number of hours in a
day. As a side note, I have heard of cases where an occasional
lawyer was billing more than 24 hours per day...but, I guess
that's another story. By learning to leverage your time, you can
also benefit from a percentage of other people's efforts, and
dramatically increase your income while creating more free time
for yourself.

The unique and wonderful thing about the Network Marketing
business model is that everyone has the same opportunity to
become the 'owner' of his or her own business - with a fraction
of the investment of time and money of a franchise or traditional
business.

In network marketing the people at the top definitely have a
vested interest in helping others on their team succeed.

Would you rather receive 100% of one person's efforts, or 5% of
the efforts of 100 people?

Obviously 100% of one is always only ONE. But 5% of 100 is FIVE.

Not only will the total result with leverage almost always be
amplified, but your income is not dependent on only one person.
If your income is produced by the activities of many, it is much
more dependable. Even if something unexpected or negative happens
to one or more of those people, it only has a minor effect on the
TOTAL production.

It's great to get paid while you're sleeping or away on vacation.
That's one of the many advantages of leveraging your time.

Now, lets consider RESIDUAL INCOME:

When someone mentions residual income many people automatically
think of actors or musicians.

Residual income is recurring income that you continue to receive
long after the work you've done to produce it has ended. There
are lots of ways to produce residual income. However, many
people don't understand it, and still others have never thought
about or been exposed to it.

A very simple example of residual income is interest earned on
money in the bank or investments. You continue to receive this
income without having to invest any more time to produce it.

Suppose you had the choice of doing a job and earning $1,000
once, or getting paid $50/month for the rest of your life...which
would you choose? If you chose the $50/month you obviously "get"
the concept of residual income.

Clearly, $50/month will surpass a single payment of $1,000
relatively quickly. And if it lasts for a few years, or better
yet - the rest of your life - it will really be a blessing.

Residual income is certainly not about "getting rich quickly",
even though with the right opportunity it's possible to produce a
substantial residual income stream in a relatively short time.

Most people who fail at network marketing either choose the wrong
network organization or just give up too soon and quit because
they expect overnight results. It is important to recognize that
the real beauty of residual income is on the back end, not the
front, and that once you build it you have the financial security
and time flexibility to do just about anything you desire for the
rest of your life!

Last, but not least, lets address GEOMETRIC GROWTH (DUPLICATION):

The classic illustration of geometric growth is the frequently
used penny-a-day example.If you save one penny on the first day,
and double it every successive day, (day two you have 2 pennies
and day three you have 4 pennies, and so on) how much will you
have at the end of 30 days?

The answer, to the astonishment of many, is $5,368,708! Amazing,
but true.

That's a simple and dramatic illustration of how networking can
work. If I can teach you, I've doubled myself. If we each teach
someone else, we've doubled again. As this duplication or
geometric growth process goes on and on, it can produce some
amazing results in a relatively short period of time, just like
the penny example above.

So there you have it, understand and apply these three principles
1) Leverage (of Time and Money)
2) Residual Income
3) Geometric Growth Through Duplication

and, given sufficient time and effort, you should enjoy a
successful and financially rewarding network marketing
experience.

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Where Does Google Make Money From

Google advertising money sources

Where Google Makes Money From

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What Does It Take to Make Money Online?

What a loaded question! Let’s narrow that down a bit and take it from the perspective of someone who wants to work from home and make money online in a home business. That will make it an easier question to answer.

Let’s assume you’ve never had a website, don’t know how to get a merchant account, don’t know html, and are pretty much stuck with being an expert on sending and receiving email.

What’s there for you to do online to make money? Lots, in fact! These days are not at all like a couple of years ago or even six months ago. If I only had all the opportunities to make money online when I started marketing!

Here is a list of things you can do with just a website and a hosting account today:

Sell affiliate products (products like reports, e-books, hard goods of every conceivable make, model, size, shape and function, and much, much more).
Sell services (do you know how big a business being a Virtual Assistant is these days? It’s quite amazing what you can do for people without ever meeting them face-to-face, anywhere in the world!)
Online auctions (Ebay has made thousands and thousands of people full-time incomes from auctioning collectibles, antiques, and even brand new equipment and gadgets of all imaginable types. You name it, it has been sold on Ebay!)
Membership sites: Know of any groups of people that would love to get insider information on virtually any topic? You could make money online with a membership site!

The list is a long one and one I am not prepared to detail here. You have found your way onto the net and if you have been surfing for very long at all you know it is a gigantic super shopping mall. Who to you think is making the most money online? Aside from big corporations, most of the web is made up of sites put up by little businesses people work from home.

I sell information and I love it. Most of the products I sell are other merchants’ products. I just drive traffic to my site, provide information, and point to relevant products related to the information I provide people looking for a way to make money online. I love helping people make their first few sales.

After that, they are always hooked and cannot do enough to learn everything there is to know about how to make money online. Many people I have worked with now have a couple to several websites selling everything from reports to hard goods that can be shipped direct to their customers. Most people start out to make money online as affiliates of
Certain products or authors. This is a great way to get your feet wet and learn what making money online is all about. People then either work to create their own products (which they get 100% of the profits from) or expand their website into other related niches.

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10 Tips to Banish Marketing Sabotage

What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.
Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a pretty good job of marketing on a regular basis to their prospect list.

So if they are doing all of these things "right," how are they sabotaging their success? Well there are lots of ways. Following are just a few of the ways small business owners unknowingly sabotage their own success.

(1) They have not taken the time to develop a marketing plan.

A plan focuses your efforts and allows you to make the most of your marketing budget. Unfortunately, you can market without a plan. Yes, you read that right. You can do it, and people do market without marketing plans everyday.

But that does not mean you should. To make the most of your marketing efforts and budget, make sure you take the time each year to create a plan.

(2) They don’t have written goals

Smart business owners have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. I know this sounds b-o-r-i-n-g, but it's a fact.

There is proof that people who put their goals into writing have a higher success rate than those who do not. Plus, how can you develop a plan if you don't have concrete objectives? You need a clear vision and target to aim for. You can't possibly determine what marketing or how much marketing you need if you don't know what you are aiming for.

(3) They have a short-term attitude.

They are reactive in nature, and while on the surface it appears they are doing a lot of marketing, they are not doing anything consistently or long enough to make an impact. Running an ad or sending out your newsletter a few times and giving up when you don't get immediate results is worse than doing nothing at all.

How so? Because at least when you do nothing it doesn't cost you any money. Pulling the plug too soon costs you money. And statistics show it takes somewhere between three and 10 exposures to a message for the average consumer to notice it and take action. So it is quite possible your audience was just beginning to take notice right about the time you threw in the towel!

(4) They don't know their USP.

Probably the worst way business owners sabotage their marketing efforts without even realizing it, is to NOT have a clear Unique Selling Proposition (USP).

The greatest marketing plan in the world will not be effective if you have not clearly defined why someone should buy your product or service instead of all the other products or services available to them.

If you have not figured out what is unique and better about your product or service, and found a compelling way to communicate this in everything you do, you can market 'til the cows come home and you will be wasting your time and your money

10 Tips to Banish Marketing Sabotage

(1) Develop a marketing plan. Make sure you make it your number one priority to develop a marketing plan every year.

(2) Write objectives. Write at least one objective that states what results you would like to achieve with your business over the next year. And, write at least one objective for every marketing activity you undertake, that states what results you would like to achieve from that activity over the next year.

(3) Stay the course. Check in on your progress toward your objectives every three to six months, but give your plan a good nine to 12 months to work.

(4) Determine your unique selling proposition and make sure it is represented clearly and in a compelling way in everything you do.

(5) Don't try to be "everything to everyone." Focus on a few specific benefits and a specific audience.

(6) Track all of your marketing activities so you know exactly what is working and what is not working.

(7) Don't rely on one marketing activity. Employ a mix of several marketing activities to reach more people more times.

(8) Create a system to help you stay on track with your marketing activities every month and to help you plan ahead for future activities.

(9) Create a realistic budget based on a percentage of your projected revenue, or the dollars you have available for marketing and stick to it. Marketing is an investment in your business. You have to spend enough to make progress but not more than your business can financially support.

(10) Understand your environment. The economy, competition, the strength of your particular industry, your prospects' situation. You have to understand them all so you can create an effective plan to either overcome obstacles or take advantage of opportunities.

Follow these guidelines and your business stands a much greater chance of succeeding. All of these activities are part of a good marketing plan. And no business that wants to succeed should be without one.

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Need A Website? You Have 3 Options

When it comes to building a website, most individuals and small business owners think you either have to do it yourself or hire someone to do it. Web builder software is often the better option for this group by far.

Even if you're a seasoned web professional, you should know what web builder software can offer private individuals and small businesses. Designers regularly waste time fielding inquiries from small-time website owners who don't realize the time, effort, and therefore cost involved in making a website from scratch. Or your brain may be picked endlessly by a would-be developer. Recommending a good web builder program is a great way to help this group--you can even monetize these non-prospects by reselling web builder software or referring it as an affiliate.

The 3 Web Design Options

1. DIY (usually using software such as Dreamweaver or FrontPage)

2. Web Designer Pay someone else to design it.

3. Use a Website Builder that includes everything you need and builds the website based on a setup wizard that asks questions about your website goals.

Most people just stumble into one of these three options without really comparing. In fact, if someone is even considering whether to try to do it themselves, hire a pro, or use a website builder program, it's extremely likely they really do need to start with a website builder program. After all, with the small investment required by web builder software, you can easily decide to go the DIY or professional design route later. But the money and time spent on professional services or DIY cannot be un-spent.

If you don't have the web design skills that would lead you to make your own website without questioning, or the budget to hire a designer just as easily, your time, money and other resources are probably better spent on other aspects of your website--such as promoting it, planning it, or getting content for it.

Website Options Comparison: Cost

DIY: Cost of software (Dreamweaver, the most popular, runs about $300) + many hours of your life--what is your time worth?

Web Designer: $500-$5000

Website Builder: $100-200 (if a software package); $15-40/month (if a subscription service)

Website Options Comparison: Time

DIY: Depending on your skill level, a week to a few months.

Web Designer: A few weeks till completion (but little time on your part).

Website Builder: Five minutes to an hour (depending on how much you want to play with the options).

Other Considrations

Graphic Design: Most people who build their own websites use graphic design templates, or at least ready-made graphics. But there's still the problem of how to bring the elements of the design together into an attractive whole.

Web Designer: If you want to be taken seriously, a graphic designer will go a long way. Still, many people manage to sabotage the designer's work with too many demands. Also, some designers are really programmers rather than graphic designers, and will use templates anyway. In the end, though, the biggest drawback is cost: graphic designers can do it better, but can you afford them?

Website Builder: The advantage of a website builder over DIY templates is that the builder will save you the time of coding the website to stitch all the parts together.

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Why Google Indexing Requires A Complex Blend Of Skills

If it was easy, everybody would be doing it. Getting a company’s name and products, or services, onto the first page of a genuine Google search isn’t a trivial piece of work. In fact, there are four distinct skills that a search engine optimizer needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all four. In truth, to get to all four, people who are good at two of these need to actively develop the other skills. Now, if you are running your own business, do you really have the time to do this? Is this the best use of your time?

Specifically the four skills needed for SEO work are:

Web Design - producing a visually attractive page
HTML coding - developing Search Engine friendly coding that sits behind the web design
Copy writing - producing the actual readable text on the page
Marketing – what are the actual searches that are being used, what key words actually get more business for your company?

Many website designers produce more and more eye-catching designs with animations and clever rollover buttons hoping to entice the people onto their sites. This is the first big mistake; using designs like these will actually decrease your chances of a high Google rating. Yes, that’s right; all that money you have paid for the website design could be wasted because no-one will ever find your site.

The reason for this is that before you get people to your site you need to get the spiderbots to like your site. Spiderbots are pieces of software used by the search engine companies to trawl the Internet looking at all the websites, and then having reviewed the sites, they use complex algorithms to rank the sites. Some of the complex techniques used by web designers cannot be trawled by spiderbots. They come to your site, look at the HTML code and exit stage right, without even bothering to rank your site. So, you will not be found on any meaningful search.

I am amazed how many times I look at websites and I immediately know they are a waste of money. The trouble is that both the web designers and the company that paid the money really do not want to know this. In fact, I have stopped playing the messenger of bad news (too many shootings!); I now work round the problem. So, optimizing a website to be Google friendly is often a compromise between a visually attractive site and an easy to find site.

The second skill is that of optimizing the actual HTML code to be spiderbot friendly. I put this as different to the web design because you really do need to be “down and dirty” in the code rather than using an editor like FrontPage, which is OK for website design. This skill takes lots of time and experience to develop, and just when you think you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.

This is no place for even the most enthusiastic amateur. Results need to be constantly monitored, pieces of code added or removed, and a check kept on what the competition are doing. Many people who design their own website feel they will get searched because it looks good, and totally miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google.

Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Google-bot and other spiderbots like links and love text – but only when written well in proper English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).

Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalize your site – in Google terms, this is sand-boxing. Google takes new sites and “naughty” sites and effectively sin-bins them for 3-6 months, you can still be found but not until results page 14 – really useful! As well as good English, the spiderbots are also reading the HTML code, so the copy writer also needs an appreciation of the interplay between the two. My recommendation for anyone copy writing their own site is to write normal, well-constructed English sentences that can be read by machine and human alike.

The final skill is marketing, after all this is what we are doing – marketing you site and hence company and products/services on the Web. The key here is to set the site up to be accessible to the searches that will provide most business to you. I have seen many sites that can be found as you key in the company name. Others that can be found by keying in “Accountant Manchester North-West England”, which is great, except no-one ever actually does that search. So the marketing skill requires knowledge of a company’s business, what they are really trying to sell and an understanding of what actual searches may provide dividends.

I hope you will see that professional Search Engine Optimization companies need more than a bit of web design to improve your business. Make sure anyone you choose for SEO work can cover all the bases.

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Creative Ways to Gain Links

Everyone knows the importance of getting other sites to link to you and the most common way is for a reciprocal link. However, there has been much discussion about Google giving less weight to a link that is not recipocal. One of the ways to combat this is “triangle” linking but this can be very time consuming and hard to explain to new website owners. That brings us to another method:

One Way Linking

When most people think about one way linking their mind immediately turns to directories. These are a great source (and are seemingly endless) of one way links but there are even more creative ways to get them. I am going to break it into two very easy categories - Press Releases and Article Submissions

Press Releases - New websites seem to believe that people who need their service or product will just find them because of that need. Anyone who has started a site just to sit back and let the orders or visitors roll in has been quickly reminded that despite being the “web”, people still need to know you are there.
There are plenty of great sites that allow you to “announce” your arrival. Even if you are an established site you are still able to write a press release to announce any new products or tools you may have. Somehow in the move from newspapers to internet many have lost the fine art of writing an engaging (and self serving of course) press release. I will write another article sometime about that lost art with step by step instructions. In the meantime, just read some of the other Press Releases and adapt your own. These press releases are spidered by google so it is a great way to not only get a link but to also drive traffic to your site.

Here are some sites to start with:

http://www.prleap.com takes your free press release goes to google news(news.google.com) and search engines like Yahoo, MSN and Altavaista and you can view the history and statistics.

http://www.prweb.com is one of the best press release websites i come across. You can issue free press release which goes to related websites and article posting websites. For a fee of 60+ only, your article goest to various news sites like yahoo news, business.com (I am not sure of this) and related big news websites.

Article Submissions - The second great way to gain links is to submit articles. Do you have a web design site? Write an article about Google starting to index flash sites. All of the good submission sites allow you to put an about the Author section with links to your site in it. This gives you an instant link from the site you submitted it to but MORE IMPORTANTLY, these sites allow other website owners to boost their content by including YOUR article in their websites. The only thing they ask is for the article and your link to not be modified. Write a good article and you may see 100’s of one way links within weeks. Write 10 great articles and.... well you get the idea.

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Streamline Your Website Pages

Squeezing the most efficient performance from your web pages is important. The benefits are universal, whether the site is personal or large and professional. Reducing page weight can speed up the browsing experience, especially if your visitors are using dial-up internet access. Though broadband access is the future, the present still contains a great deal of dial-up users. Many sites, e-commerce sites especially, cannot afford to ignore this large section of the market. Sites with a large amount of unique traffic may also save on their total monthly traffic by slimming down their web pages. This article will cover the basics of on-page optimization in both text/code and graphics.

Graphics

Graphics are the usual suspect on heavy pages. Either as a result of a highly graphic design, or a few poorly optimized images, graphics can significantly extend the load-time of a web page. The first step in graphics optimization is very basic. Decide if the graphics are absolutely necessary and simply eliminate or move the ones that aren't. Removing large graphics from the homepage to a separate gallery will likely increase the number of visitors who "hang around" to let the homepage load. Separating larger photos or art to a gallery also provides the opportunity to provide fair warning to users clicking on the gallery that it may take longer to load. In the case of graphical buttons, consider the use of text based, CSS-styled buttons instead. Sites that use a highly graphic design, a common theme in website "templates", need to optimize their graphics as best as possible.

Graphics optimization first involves selecting the appropriate file type for your image. Though this topic alone is fodder for far more in depth analysis, I will touch on it briefly. Images come in 2 basic varieties, those that are photographic in nature, and those that are graphic in nature. Photographs have a large array of colors all jumbled together in what's referred to as continuous tone. Graphics, such as business logos, are generally smooth, crisp and have large areas of the same color. Photographs are best compressed into "JPEGs". The "Joint Photographic Expert Group" format can successfully compress large photos down to very manageable sizes. It is usually applied on a sliding "quality" scale between 1-100, 1 being the most compressed and lowest quality, 100 the least and highest quality. JPEG is a "lossy" compression algorithm, meaning it "destroys" image information when applied, so always keep a copy of the original file. Graphics and logos generally work best in the "GIF", or more recently, the "PNG" format. These formats are more efficient than JPEGs at reducing the size of images with large areas of similar color, such as logos or graphical text.

A few general notes on other media are appropriate. Other types of media such as Flash or sound files also slow down a page. The first rule is always the same, consider whether they are absolutely necessary. If you are choosing to build the site entirely in Flash, then make sure the individual sections and elements are as well compressed as possible. In the case of music, I will admit to personal bias here and paraphrase a brilliant old saying, "Websites should be seen and not heard." Simply, music playing in the background will not "enhance" any browsing experience.

Text and Code

The most weight to be trimmed on a page will come from graphical and media elements, but it is possible to shed a few extra bytes by looking at the text and code of a web page. In terms of actual text content, there may not be much to do here. A page's content is key not only to the user's understanding but also search engine ranking. Removing or better organizing content is only necessary in extreme situations, where more than page weight is an issue. An example might be a long, text heavy web page requiring a lengthy vertical scrolling to finish. Such a page is common on "infomercial" sites, and violates basic design tenants beyond those related to page weight.

Code is a different story. A website's code can be made more efficient in a variety of fashions. First, via the use of CSS, all style elements of a web page can now be called via an external file. This same file can be called on all a site's pages, providing for a uniform look and feel. Not only is this more efficient; it is also the official recommendation from the W3C. The same may be said of XHTML and the abandonment of "table" based layout. Tables, though effective for layout, produce more code than equivalent XHTML layouts using "div" tags. Where a minimum of 3 tags are required to create a "box" with content in a table, only 1 is needed using divisions. Using XHTML and CSS in combination can significantly reduce the amount of "on page" code required by a web page. A final, relatively insignificant trick is the removal of all "white space" from your code. Browsers don't require it; it is primarily so authors can readily read and interpret the code. The savings are minimal at best, but for sites that receive an extreme amount of traffic, even a few saved bytes will add up over time.

Examples:

TheChive is an example of a website that is purely graphics based. They have primarily images and videos.
TheLivingPearl is a perfect example of combination of Text, Code and Graphics combined nicely together.
DeadEndMath is an example of a website that contains virtually no graphics, but is very rich in text (and formulas).

Conclusions

Target images and media files first when seeking to reduce the weight of a page. They are the largest components of overall page weight and simply removing them can significantly reduce total weight. The images that remain should be optimally compressed into a format appropriate for their type, photos or graphics. Avoid huge blocks of text that cause unnecessary vertical scrolling. Organize the site more efficiently to spread the information across multiple pages. Adopt XHTML and CSS to reduce the size of the on-page code, and call the CSS externally. These tips should help reduce the size of your pages and speed their delivery to your viewers.