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July 2013 - Temp3.net Web DesignTemp3.net Web Design

Temp3.net Web Design

Website design, SEO and Marketing FREE Tips and Techniques

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Is SEO Optimisation Important Today?

by Z. MacKinnon

 

Those who have tried setting up their own websites know just how competitive the online market really is. With low costs and easy management allowing people to create websites in a matter of weeks, it's hard to believe that people can actually earn online income without the help of SEO optimization. Based on the first two words, we can already assume that websites gain popularity by being at the first page of the search engine listings.

Some of the most popular search engines constantly being used by people include Google, MSN, and Yahoo and by optimizing your website and increasing its ranking in these search engines, you not only have a website that will attract thousands of people/visitors but will also develop a money-making machine that could sustain a stable online income every single day.

SEO optimisation therefore means optimizing one's website so that its rankings increase and it becomes more popular in search engines like Google and Yahoo. This is done by carefully increasing specific keyword volume and calculating keyword density within the content of the site. Aside from this, webmasters consider the complex algorithms that search engines use to ensure that illegal and abusive SEO techniques aren't being used to increase web rankings easily. These techniques are known as "black hat SEO techniques" and search engines ban or suspend websites that use these methods in order to filter out the "garbage" from the rest.

Usually, search engines would display a variety of listings on every result page. These include ads, pay-per-click or PPC, paid inclusion, and of course organic listings. If you're aiming for the listing that search engines prioritize the most, it would have to be the organic listing as this type increases the quality and the quantity of the web traffic being driven into a specific website. It's a listing that is free of solicitation, a listing that is being facilitated by actual users of the World Wide Web, and a listing that has proven to be much more effective in generating income as compared to paid online ads placed in the search engines.

Because of this, SEO optimization has become a necessity for businesses who want to generate income online. It is not only a necessity but a low-cost method of improving one's web rankings as it only involves creative and analytical methods for improving and increasing web traffic online. Therefore, if you're interested in improving the content of your website (or your website as a whole) and are aiming to do this through organic searches or listings, here are a few helpful tips on what you should do first:

- You should have a focus or a concentrated niche before anything else. Start by choosing a product or a service you are very much interested, skilled, and knowledgeable with and use that as your starting point.

- Don't think of the search engines as the enemies in your journey to success. Concentrate on getting them on your side through honest and effective SEO techniques and you'll do just fine.

- Do your research first before optimizing your website with keywords. You need to at least know what keywords to use before actually placing them in different parts of your site's content.

If you want to learn the seo basics, step by step, simply click on the link and get my free seo optimisation course. Do it now while it is still free! Get internet marketing help today!

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Website Programming - Personalize Approach

by Kiesha Canori

Suppose there is a big e-commerce store consisting of plenty of products with lots of variations so it is difficult to get your targeted products through traditional navigation even with advance search engines used on that site is taking some long and only due to this reason this site may lost big amount on the table. This situation is akin to the information or content available on the web which is so huge. So what would be a solution for this? How can we make easily available the information or content that users want?

The best approach is that then brings users through various internet marketing tactics on the site on various landing pages and then watch their overall approach to the site, the behavior of the users, their preferences and their choices, their likeness and dis-likeness, where their mouse moving and which buttons they are clicking, what are their targets, selection of main products and related products, their wish lists, their personal information like gender, birth date, location, etc.

If possible mark that whether they read or write reviews, participate in rating, their behavior toward shopping cart so that you can see that they have budgets or not since they put items and remove in order to adjust their budgets. Use of payment methods, selection of shipping modes, interest in promotional incentives, accessing devices like desktops, laptops, Smartphones, tablets, etc., Choice of colors, design patterns, aesthetics, cultural influences and lots many things you can successfully measure through latest technologies available to implement personalization or recommended techniques.

Now you will ask that what is this personalization or recommendation technologies or personalized approach towards website programming. There are many software, scripts, algorithms, plug-ins, extensions, analytical tools, hardware sensors, sensors, software, etc. Available in the market to get all information described in previous paragraphs. They don't only collect such big data of intensive information and analysis but also capable to respond accordingly and give their loyal customers or first time prospects what they intended to express through various behaviors.

They greet your visitors with offering their personal choices so your visitors feel extreme comfort and security as well trusts on your website or applications in handheld devices like Smartphones and tablets. This personalized approach during website programming is basically adhering to the concept of user-centric designing practices where everything revolves around the user and goals of the website are also mingling with the goals of the user.

Now we will think about the various aspects when we are going to website programming for content driven websites using personalized approach or recommendation technology. Also think that how to design and do website programming for dynamic content, technical considerations, different types of algorithms and filters that make possible to evolve the logic to bring personalization. Actually personalization is a mix of on-site behavioral tracking as we described in the example of an e - commerce site, predictive algorithms and on-site content and experience adoption.

In order to effectively implement personalization/ recommendation in your website programming you need to:

Know your visitors

Creating website with personalization perspectives doesn't mean that you dump any sort of content on the site but you need to know your users that who they are and what they want and with this knowledge you can design personalization to introduce techniques in the way of the visitor's journey just to facilitate her to achieve her target easily and rapidly.

About the Author
Hey, I am Kiesha! I am a blogger and I'm employed in 337design, a leading los angeles web design company in California.I believe that there is nothing that can not be overcome by hard-work! I Love to explore new places! Challenges of your life can change you certainly!

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