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Understanding The Power Of Network Marketing

Terms such as Network Marketing, 'MLM', and Multi Level Marketing
all refer to the same type of business model. This industry has
had more than it's share of scumbag crooks and con artists that
have used and abused the concept. However, if you do your
homework and get involved with a legitimate network marketing
organization, this business model has exceptional income
potential.

Network Marketing can produce outstanding results if you know a
few simple concepts, the understanding of which is critical to
your success.

Network Marketing, MLM, and Multilevel Marketing are unlike
franchises or conventional businesses in that they take advantage
of all three of the important, yet misunderstood principles of:

1) Leverage (of Time and Money)
2) Residual Income
3) Geometric Growth Through Duplication

Unfortunately these principles are not well understood by many of
the people that undertake network marketing. And that's just one
of many reasons why so many fail at network marketing. There are
lots of other reasons, and it would take volumes to cover them
all. But this is one of the more common ones. Because if you
don't comprehend and believe in these principles, it's impossible
to help others fully understand and appreciate them.

First, lets look at LEVERAGE:

Every successful person or business takes advantage of leverage.
There are only 24 hours in a day and no matter how talented you
are or how much you get paid per hour, if you don't take
advantage of leverage you're limited by the number of hours in a
day. As a side note, I have heard of cases where an occasional
lawyer was billing more than 24 hours per day...but, I guess
that's another story. By learning to leverage your time, you can
also benefit from a percentage of other people's efforts, and
dramatically increase your income while creating more free time
for yourself.

The unique and wonderful thing about the Network Marketing
business model is that everyone has the same opportunity to
become the 'owner' of his or her own business - with a fraction
of the investment of time and money of a franchise or traditional
business.

In network marketing the people at the top definitely have a
vested interest in helping others on their team succeed.

Would you rather receive 100% of one person's efforts, or 5% of
the efforts of 100 people?

Obviously 100% of one is always only ONE. But 5% of 100 is FIVE.

Not only will the total result with leverage almost always be
amplified, but your income is not dependent on only one person.
If your income is produced by the activities of many, it is much
more dependable. Even if something unexpected or negative happens
to one or more of those people, it only has a minor effect on the
TOTAL production.

It's great to get paid while you're sleeping or away on vacation.
That's one of the many advantages of leveraging your time.

Now, lets consider RESIDUAL INCOME:

When someone mentions residual income many people automatically
think of actors or musicians.

Residual income is recurring income that you continue to receive
long after the work you've done to produce it has ended. There
are lots of ways to produce residual income. However, many
people don't understand it, and still others have never thought
about or been exposed to it.

A very simple example of residual income is interest earned on
money in the bank or investments. You continue to receive this
income without having to invest any more time to produce it.

Suppose you had the choice of doing a job and earning $1,000
once, or getting paid $50/month for the rest of your life...which
would you choose? If you chose the $50/month you obviously "get"
the concept of residual income.

Clearly, $50/month will surpass a single payment of $1,000
relatively quickly. And if it lasts for a few years, or better
yet - the rest of your life - it will really be a blessing.

Residual income is certainly not about "getting rich quickly",
even though with the right opportunity it's possible to produce a
substantial residual income stream in a relatively short time.

Most people who fail at network marketing either choose the wrong
network organization or just give up too soon and quit because
they expect overnight results. It is important to recognize that
the real beauty of residual income is on the back end, not the
front, and that once you build it you have the financial security
and time flexibility to do just about anything you desire for the
rest of your life!

Last, but not least, lets address GEOMETRIC GROWTH (DUPLICATION):

The classic illustration of geometric growth is the frequently
used penny-a-day example.If you save one penny on the first day,
and double it every successive day, (day two you have 2 pennies
and day three you have 4 pennies, and so on) how much will you
have at the end of 30 days?

The answer, to the astonishment of many, is $5,368,708! Amazing,
but true.

That's a simple and dramatic illustration of how networking can
work. If I can teach you, I've doubled myself. If we each teach
someone else, we've doubled again. As this duplication or
geometric growth process goes on and on, it can produce some
amazing results in a relatively short period of time, just like
the penny example above.

So there you have it, understand and apply these three principles
1) Leverage (of Time and Money)
2) Residual Income
3) Geometric Growth Through Duplication

and, given sufficient time and effort, you should enjoy a
successful and financially rewarding network marketing
experience.

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Where Does Google Make Money From

Where Google Makes Money From

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10 Tips to Banish Marketing Sabotage

What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.
Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a pretty good job of marketing on a regular basis to their prospect list.

So if they are doing all of these things "right," how are they sabotaging their success? Well there are lots of ways. Following are just a few of the ways small business owners unknowingly sabotage their own success.

(1) They have not taken the time to develop a marketing plan.

A plan focuses your efforts and allows you to make the most of your marketing budget. Unfortunately, you can market without a plan. Yes, you read that right. You can do it, and people do market without marketing plans everyday.

But that does not mean you should. To make the most of your marketing efforts and budget, make sure you take the time each year to create a plan.

(2) They don’t have written goals

Smart business owners have written goals and objectives for what they want to achieve with their business and for each of their marketing activities. I know this sounds b-o-r-i-n-g, but it's a fact.

There is proof that people who put their goals into writing have a higher success rate than those who do not. Plus, how can you develop a plan if you don't have concrete objectives? You need a clear vision and target to aim for. You can't possibly determine what marketing or how much marketing you need if you don't know what you are aiming for.

(3) They have a short-term attitude.

They are reactive in nature, and while on the surface it appears they are doing a lot of marketing, they are not doing anything consistently or long enough to make an impact. Running an ad or sending out your newsletter a few times and giving up when you don't get immediate results is worse than doing nothing at all.

How so? Because at least when you do nothing it doesn't cost you any money. Pulling the plug too soon costs you money. And statistics show it takes somewhere between three and 10 exposures to a message for the average consumer to notice it and take action. So it is quite possible your audience was just beginning to take notice right about the time you threw in the towel!

(4) They don't know their USP.

Probably the worst way business owners sabotage their marketing efforts without even realizing it, is to NOT have a clear Unique Selling Proposition (USP).

The greatest marketing plan in the world will not be effective if you have not clearly defined why someone should buy your product or service instead of all the other products or services available to them.

If you have not figured out what is unique and better about your product or service, and found a compelling way to communicate this in everything you do, you can market 'til the cows come home and you will be wasting your time and your money

10 Tips to Banish Marketing Sabotage

(1) Develop a marketing plan. Make sure you make it your number one priority to develop a marketing plan every year.

(2) Write objectives. Write at least one objective that states what results you would like to achieve with your business over the next year. And, write at least one objective for every marketing activity you undertake, that states what results you would like to achieve from that activity over the next year.

(3) Stay the course. Check in on your progress toward your objectives every three to six months, but give your plan a good nine to 12 months to work.

(4) Determine your unique selling proposition and make sure it is represented clearly and in a compelling way in everything you do.

(5) Don't try to be "everything to everyone." Focus on a few specific benefits and a specific audience.

(6) Track all of your marketing activities so you know exactly what is working and what is not working.

(7) Don't rely on one marketing activity. Employ a mix of several marketing activities to reach more people more times.

(8) Create a system to help you stay on track with your marketing activities every month and to help you plan ahead for future activities.

(9) Create a realistic budget based on a percentage of your projected revenue, or the dollars you have available for marketing and stick to it. Marketing is an investment in your business. You have to spend enough to make progress but not more than your business can financially support.

(10) Understand your environment. The economy, competition, the strength of your particular industry, your prospects' situation. You have to understand them all so you can create an effective plan to either overcome obstacles or take advantage of opportunities.

Follow these guidelines and your business stands a much greater chance of succeeding. All of these activities are part of a good marketing plan. And no business that wants to succeed should be without one.

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Creative Ways to Gain Links

Everyone knows the importance of getting other sites to link to you and the most common way is for a reciprocal link. However, there has been much discussion about Google giving less weight to a link that is not recipocal. One of the ways to combat this is “triangle” linking but this can be very time consuming and hard to explain to new website owners. That brings us to another method:

One Way Linking

When most people think about one way linking their mind immediately turns to directories. These are a great source (and are seemingly endless) of one way links but there are even more creative ways to get them. I am going to break it into two very easy categories - Press Releases and Article Submissions

Press Releases - New websites seem to believe that people who need their service or product will just find them because of that need. Anyone who has started a site just to sit back and let the orders or visitors roll in has been quickly reminded that despite being the “web”, people still need to know you are there.
There are plenty of great sites that allow you to “announce” your arrival. Even if you are an established site you are still able to write a press release to announce any new products or tools you may have. Somehow in the move from newspapers to internet many have lost the fine art of writing an engaging (and self serving of course) press release. I will write another article sometime about that lost art with step by step instructions. In the meantime, just read some of the other Press Releases and adapt your own. These press releases are spidered by google so it is a great way to not only get a link but to also drive traffic to your site.

Here are some sites to start with:

http://www.prleap.com takes your free press release goes to google news(news.google.com) and search engines like Yahoo, MSN and Altavaista and you can view the history and statistics.

http://www.prweb.com is one of the best press release websites i come across. You can issue free press release which goes to related websites and article posting websites. For a fee of 60+ only, your article goest to various news sites like yahoo news, business.com (I am not sure of this) and related big news websites.

Article Submissions - The second great way to gain links is to submit articles. Do you have a web design site? Write an article about Google starting to index flash sites. All of the good submission sites allow you to put an about the Author section with links to your site in it. This gives you an instant link from the site you submitted it to but MORE IMPORTANTLY, these sites allow other website owners to boost their content by including YOUR article in their websites. The only thing they ask is for the article and your link to not be modified. Write a good article and you may see 100’s of one way links within weeks. Write 10 great articles and.... well you get the idea.

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Know Your Web Browsers

You might think to yourself that a discussion about web browsers has no place in website planning. You are very wrong in many ways. When planning your website or a website for a client you should keep in mind the user experience. After all the work is done, the user is going to use a web browser to visit your website. This is not a discussion or argument in favor of one browser or another. This is just a note about the market to which you are targeting your website. Over the past 4 years, mobile internet has became more popular than expected. We will dived this discussion to 2 separate ones.

 

Desktop and Laptops

Looking at the market share data on the right we can see the Internet Explorer still controllers 52% of the browser market share use. This should come as no surprise, because every new windows pc is shipped with Internet Explorer pre-installed. These figure are decaying, but it is not going to change by much in the near future. When you are planning a website, for yourself or a client, think about the browsers your average user might use. You may conclude that all your users will use Firefox, maybe because your website is about Firefox plugins. A good practice would be to test out the final product on the 4 major browsers, Explorer, Firefox, Chrome and Safari. If it works on all of these, chances are it will work on all.




Mobile Internet

The rise of the mobile internet almost duplicated any work web developer need to do. The data shows that currently (January 2012) Safari controls slightly over 52% of the market, with Opera mini and android trailing behind. This is a complete different ball game than what we saw in desktops and laptops browsers. Also, the screen size and functionality changed significantly with touch screens and smaller screen sizes. You should presume your users will want to access any website from a mobile device or a tablet and accommodate it accordingly. Sometimes that mean redoing the entire site and others just a minor CSS change. Either way, get hold of the main 3 devices or emulators and test out the final project on all browsers and platforms.

Final thought
As a final note on browsers. This might seem like a lot of work, and sometime it is. However, after doing it once or twice without the initial thought, you will learn to keep all this in the back of your head even before you begin to think about development. As is with security, the end user has to be thought about throughout the entire process of building a website. At the end of the day, if you build a website users don't like, it's life will be very short lived.

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How the Internet Works

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Most people take the internet for granted, without any insight to how it works or connected. First let's setup some definitions. The Internet and the World Wide Web (www) are often used to refer to the same thing. This is wrong. The internet is not the same as the world wide web. The Internet is a network of networks. The world wide web is a set of hyper linked text document, it's what you see in you web browser when you open a page that links to another page.

The World Wide Web Consortium (W3C) is an organization that keeps some order in all the chaos that might happen online if we didn't have some common census. Think of W3C as the manual of the internet, where you can find definitions and explanations for almost any term you will learn in any paid or free design course. Take some time to visit the website are read the documentation, get a feel for what you need to know.

The high level picture of the internet is the world wide web, it is what you see in your browser every day. Behind this text and every other text there are many parts at work getting you the information you request. At a low level, the internet is a (very large) group of servers that are inter connected. This server range anywhere from private ownership to government and education networks. In fact, anyone could put up a server and connect it to the internet from their own home. Every server has a unique address. When you type in a url (http://www.temp3.com) it gets translated to a number address. Something like 127.0.0.1 (localhost). We have name servers that are in charge of only translating these words to numbers. When that number is retrieved, it goes to the server where the page is stored and then sends a packet of information back to the browser. Then your browser receives that a copy of the files and displays it according to the html within them (or php, javascripts, etc...)

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