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Website design, SEO and Marketing FREE Tips and Techniques


Website Programming - Personalize Approach

by Kiesha Canori

Suppose there is a big e-commerce store consisting of plenty of products with lots of variations so it is difficult to get your targeted products through traditional navigation even with advance search engines used on that site is taking some long and only due to this reason this site may lost big amount on the table. This situation is akin to the information or content available on the web which is so huge. So what would be a solution for this? How can we make easily available the information or content that users want?

The best approach is that then brings users through various internet marketing tactics on the site on various landing pages and then watch their overall approach to the site, the behavior of the users, their preferences and their choices, their likeness and dis-likeness, where their mouse moving and which buttons they are clicking, what are their targets, selection of main products and related products, their wish lists, their personal information like gender, birth date, location, etc.

If possible mark that whether they read or write reviews, participate in rating, their behavior toward shopping cart so that you can see that they have budgets or not since they put items and remove in order to adjust their budgets. Use of payment methods, selection of shipping modes, interest in promotional incentives, accessing devices like desktops, laptops, Smartphones, tablets, etc., Choice of colors, design patterns, aesthetics, cultural influences and lots many things you can successfully measure through latest technologies available to implement personalization or recommended techniques.

Now you will ask that what is this personalization or recommendation technologies or personalized approach towards website programming. There are many software, scripts, algorithms, plug-ins, extensions, analytical tools, hardware sensors, sensors, software, etc. Available in the market to get all information described in previous paragraphs. They don't only collect such big data of intensive information and analysis but also capable to respond accordingly and give their loyal customers or first time prospects what they intended to express through various behaviors.

They greet your visitors with offering their personal choices so your visitors feel extreme comfort and security as well trusts on your website or applications in handheld devices like Smartphones and tablets. This personalized approach during website programming is basically adhering to the concept of user-centric designing practices where everything revolves around the user and goals of the website are also mingling with the goals of the user.

Now we will think about the various aspects when we are going to website programming for content driven websites using personalized approach or recommendation technology. Also think that how to design and do website programming for dynamic content, technical considerations, different types of algorithms and filters that make possible to evolve the logic to bring personalization. Actually personalization is a mix of on-site behavioral tracking as we described in the example of an e - commerce site, predictive algorithms and on-site content and experience adoption.

In order to effectively implement personalization/ recommendation in your website programming you need to:

Know your visitors

Creating website with personalization perspectives doesn't mean that you dump any sort of content on the site but you need to know your users that who they are and what they want and with this knowledge you can design personalization to introduce techniques in the way of the visitor's journey just to facilitate her to achieve her target easily and rapidly.

About the Author
Hey, I am Kiesha! I am a blogger and I'm employed in 337design, a leading los angeles web design company in California.I believe that there is nothing that can not be overcome by hard-work! I Love to explore new places! Challenges of your life can change you certainly!


What Does It Take to Make Money Online?

What a loaded question! Let’s narrow that down a bit and take it from the perspective of someone who wants to work from home and make money online in a home business. That will make it an easier question to answer.

Let’s assume you’ve never had a website, don’t know how to get a merchant account, don’t know html, and are pretty much stuck with being an expert on sending and receiving email.

What’s there for you to do online to make money? Lots, in fact! These days are not at all like a couple of years ago or even six months ago. If I only had all the opportunities to make money online when I started marketing!

Here is a list of things you can do with just a website and a hosting account today:

Sell affiliate products (products like reports, e-books, hard goods of every conceivable make, model, size, shape and function, and much, much more).
Sell services (do you know how big a business being a Virtual Assistant is these days? It’s quite amazing what you can do for people without ever meeting them face-to-face, anywhere in the world!)
Online auctions (Ebay has made thousands and thousands of people full-time incomes from auctioning collectibles, antiques, and even brand new equipment and gadgets of all imaginable types. You name it, it has been sold on Ebay!)
Membership sites: Know of any groups of people that would love to get insider information on virtually any topic? You could make money online with a membership site!

The list is a long one and one I am not prepared to detail here. You have found your way onto the net and if you have been surfing for very long at all you know it is a gigantic super shopping mall. Who to you think is making the most money online? Aside from big corporations, most of the web is made up of sites put up by little businesses people work from home.

I sell information and I love it. Most of the products I sell are other merchants’ products. I just drive traffic to my site, provide information, and point to relevant products related to the information I provide people looking for a way to make money online. I love helping people make their first few sales.

After that, they are always hooked and cannot do enough to learn everything there is to know about how to make money online. Many people I have worked with now have a couple to several websites selling everything from reports to hard goods that can be shipped direct to their customers. Most people start out to make money online as affiliates of
Certain products or authors. This is a great way to get your feet wet and learn what making money online is all about. People then either work to create their own products (which they get 100% of the profits from) or expand their website into other related niches.


Need A Website? You Have 3 Options

When it comes to building a website, most individuals and small business owners think you either have to do it yourself or hire someone to do it. Web builder software is often the better option for this group by far.

Even if you're a seasoned web professional, you should know what web builder software can offer private individuals and small businesses. Designers regularly waste time fielding inquiries from small-time website owners who don't realize the time, effort, and therefore cost involved in making a website from scratch. Or your brain may be picked endlessly by a would-be developer. Recommending a good web builder program is a great way to help this group--you can even monetize these non-prospects by reselling web builder software or referring it as an affiliate.

The 3 Web Design Options

1. DIY (usually using software such as Dreamweaver or FrontPage)

2. Web Designer Pay someone else to design it.

3. Use a Website Builder that includes everything you need and builds the website based on a setup wizard that asks questions about your website goals.

Most people just stumble into one of these three options without really comparing. In fact, if someone is even considering whether to try to do it themselves, hire a pro, or use a website builder program, it's extremely likely they really do need to start with a website builder program. After all, with the small investment required by web builder software, you can easily decide to go the DIY or professional design route later. But the money and time spent on professional services or DIY cannot be un-spent.

If you don't have the web design skills that would lead you to make your own website without questioning, or the budget to hire a designer just as easily, your time, money and other resources are probably better spent on other aspects of your website--such as promoting it, planning it, or getting content for it.

Website Options Comparison: Cost

DIY: Cost of software (Dreamweaver, the most popular, runs about $300) + many hours of your life--what is your time worth?

Web Designer: $500-$5000

Website Builder: $100-200 (if a software package); $15-40/month (if a subscription service)

Website Options Comparison: Time

DIY: Depending on your skill level, a week to a few months.

Web Designer: A few weeks till completion (but little time on your part).

Website Builder: Five minutes to an hour (depending on how much you want to play with the options).

Other Considrations

Graphic Design: Most people who build their own websites use graphic design templates, or at least ready-made graphics. But there's still the problem of how to bring the elements of the design together into an attractive whole.

Web Designer: If you want to be taken seriously, a graphic designer will go a long way. Still, many people manage to sabotage the designer's work with too many demands. Also, some designers are really programmers rather than graphic designers, and will use templates anyway. In the end, though, the biggest drawback is cost: graphic designers can do it better, but can you afford them?

Website Builder: The advantage of a website builder over DIY templates is that the builder will save you the time of coding the website to stitch all the parts together.


Domain Name & Hosting

Getting your own domain name

Why should you get your own domain name? Because it will allow you to grow farther than anything else. Having your own domain name will give you control over the content showed on your website. For example, if you choose to build a WordPress blog using WordPress free services, you won't be able to put any ad units on it. That means if you are thinking of getting any revenue from your website via ads, choosing WordPress is a bad choice.


Choosing the right domain name

There are many good tips a guides for choosing the right domain name that will come up with and google search. You want to keep in mind the domain name you chose will be one you will have to stick with. Why? Because it some time to get traffic to a website and you don't want to do a lot of hard work and then switch the domain name. These are a few rules I feel are good to stick with:

  • Keep it short and simple
  • Try to stick to ".com" or ".net"
  • Easy to type
  • Grammatically correct

If you need more help with this you can try How to choose a domain name and 12 Rules for choosing the right domain name. Brainstorm on your ideas for a while. Do not settle on something just because it is taking you a long time. If you find noting is going your way, walk away and think some more later. This might be one of the most important decisions you make after you have decided to build a website.


Choosing a hosting company

For the last thing, you should choose your hosting company wisely. Unless you plan your website content to engage in any adult or prohibited materials, any of the big names should do. Personally, I would avoid GoDaddy.com. Why? I have my reason that are mainly political and irrelevant for this discussion. I would highly recommend bluehost and hostgator for hosting and buying a domain. When we start doing some practical stuff I will use either one of these for demonstrations and screen shots.


So what should you look for? Well, the main thing I look at is:

  • Disk Storage size
  • Domain Hosting
  • Web mail addresses and email forwarding
  • FTP access
  • SSH access (optional)
  • MySQL and php 5 support
  • javascript support
  • Built in feture (such as wordpress, Drupal, Tikiwiki, e-commerce features etc...)

This list widely depends on what you need from your web hosting provider. We will go into more detail as we go along this guide. In general, it doesn't really matter at this point and you can always switch providers. We will go over all this later on again and again.


3 Ways to Start a Website

Pay someone else

This is probably the most expensive out-of-pocket route, but it is there if you wish to take it. There are many people, like me and others, that will be glad to do the work for you. The difference you have know some knowledge about website building. Now when you go hire someone you can ask relevant question and be sure you aren't be scammed. Know this, if it sounds too good to be true it probably is. Try to hold yourself from being cheap and getting some programmer you found online that will build you a website for $20. While it might be true, it probably won't end quite the way you want it to. My advice is either to find someone local or at least someone who is available to Skype with or talk over the phone. I have heard some horror stories in this department that I don't really care to repeat. If money is an issue, consider hiring a young high school or better yet a college student. Having someone with little experience is not as bad as you might think.


Do it yourself

This might be the most time consuming, but it is the most rewarding. If you do decide to it yourself, make sure you have the time, are a fast learner and are generally above average on a computer. Just because you know how to logging in to Facebook and check emails on Gmail doesn't mean you are ready to take the construction of your website on yourself. Fear not, there is a lot of help available to you online, but it is a changeling task. Many people chose this option just to find out they don't have all the tools they need and give up half way through. You have to be committed, have a plan and stick to it. This is the route I chose to take and in the following stages I will go into every detail I can about what I did and what I am doing as I go along.


Using a Framework

Frameworks are not new by any means. The first frame work is dated back to 1993 named Common Gateway Interface or CGI for short. We have come a long way since then and Frameworks have become very powerful. Some of the popular ones include but aren't limited to Drupal, Joomla, Rails, Yii Framework and etc. There are also tools like wikis and blogging platforms that for the sake of argument we will consider Framework. So what does all that mean? A Framework takes away all the overhead of building a website and give you some tools that can make your life a lot easier. Should you do it? It depends, if you are considering it you probably have some basic web skills and can figure it out by yourself. Most of these Frameworks are very well commented and well supported by large communities. In the mean time I will wish you good luck with these.


Basic terms to know before you start a website

Weather you decide to build a website yourself or if you hire someone else to do it for you, there are several of terms you might want to know. These will help you communicate with someone in case you do outsource the construction of your website. They will also help enrich your knowledge in case you do decide to do the work yourself.


Domain Name

A domain name is the web address of your website. It is a string that appears in your web browser address bar and that your visitors may enter to get to your website. For example, this website home page address is www.temp3.net.


Web Hosting

This is where your website will be parked. It is a space allocated on a server somewhere storing the files of your website. When a user access your website their computer 'fetches' the files to display your website content.


FTP or File Transfer Protocol

FTP is an internet standard for transferring files. It makes uploading and updating your website very easy. This is something you should check that your hosting service provides. We will look more in to this when we consider making a decision about hosting services.


SEO or Search Engine Optimization

SEO has been the biggest thing of recent years. It refers to having your website setup so it is found by search engines. The following is what Wikipeida has to say about SEO:

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.



Planning a website

So you understand the basics of your needs, you have your targets identified and have a general grasp of what an anatomy of a website is. Where do you go from here? Well, you need to plan the "tree" layout of your website. Before I present my work for Temp3.net, lets run a little exercise together.


The objective

For the sake of this exercise, lets say we have a flower shop. After much thought we decided we want to build a website and we came up with the following goals:

  • The website needs to contain our phone number for customers to call
  • The website needs to have pictures of flower settings for customer to see what they are getting
  • The website needs to contain some background information about us (such as how long we have been in business)
  • The website needs to generate at least 1 call per day in the first 60 days of the website.



So we start off with these goals in mind, but how is do we go from this to a website? You start from a home page. After that we need to decide how many children, that is how many pages are linked from the home page. We need at least one page for the pictures, one for background (or about us page) and one for contact information and maybe even our physical address. This means that so far our website will look something like this:



Having your website planned in a tree like structure has many advantages. For instance, let us assume that the first 30 days have past since the lunch of our website and we have got 3 orders a day at least directly from a website. This is great, but now we want to add some more information. Lets say we want to add also a page about flowers for special occasions and we also want to add a page to show off what our customer think about us. This enlarges our tree and now we have more than one option of what we can do. The result:


or maybe


Which ever way you go, try to make it simple, yet informative and intuitive. Think about yourself as a customer. If you are looking for a flower shop for you wedding, which website layout is better? The one where you first go to flower settings and than to flowers for special occasions or when it is linked from the home page? I would say the second one is probably preferred in this case, but that is not always the case.


Prepare to start a website

Before you start

Before you chose any of the three paths I mentioned on the previous page, there are some preparations you need to do before you get to the actual building of your website. I will use some of my experience on this website, Temp3.net as an example, but the same applies to any website. Let's name this step the prepare stage. This is where you will sit down and brainstorm everything you want your website to do and everything you want to accomplish with it. My personal recommendation is that you do this step with a pen and pencil or a whiteboard. This is not a must, but I found these two as great tools for brain storming.


Understand the target

Perhaps this is one of the most vital piece of information to get early on. You have to have a goal in mind. It doesn't have to be much. It can be as simple as I want my photos to be online to share with my family, or I want a blog to help me quit smoking. It can also be as complex as I need to generate more orders for my flower shop. Whatever the reason might be, you need to have this in mind and write it down. Having a main goal from the start will help you along the process to have a successful website. Also, understanding your market target will help you gear your website to the appropriate market. Many websites fail simply just because they are geared toward the wrong market share. We will come back to this later on when I cover the design of a website.


The anatomy of a website

This is a complex issue and might require more than just a paragraph or two, but I will try. In a nutshell, a website is a collection of html documented linked together via links. Your website will start with a home page, this is a landing page and the frontier of your website. From the home page your visitors will be guided to other pages and perhaps also subpages and subpages on. This is a tree like structure, from the root (the home page) to the direct pages liked from it and so own. The next page will describe how to plan a website before you even start thinking of any technical aspects.


Questions to ask before you start a website

Before we begin talking about a website you might need to step back and evaluate these two questions in your mind. Everyone is different and you might find yourself with these question in mind.


Do I need my own website? 

There are many reasons you might find yourself in need for a website. Maybe you are a business owner, or maybe you are looking for a job and are wanting to get yourself noticed. Perhaps you are taking a class, or maybe you are just want your own place on the World Wide Web. Whatever the reason might be having your own website in our day and age is pretty much a must and a given for any of us. Having your own website will get you noticed and generate awareness for whatever you are trying to promote.


Where do I start?

So you have rightfully decided you want your own website, but where do you start? Well, there are about three different routes you might take. Keep in mind, these are not the only options, but are suggestion I find are easy to follow. The first is to get someone else to do it for you. This is the easiest route to take, but is not the best route. This is also more than likely the most expensive one. Even if you do decide to hire someone else to do it for you, I urge you to keep reading the next few page. It might save you more than a couple of bucks in the long run. The next option is the other extremest, do it yourself from scratch. This option is good, but is time consuming, and as we know time is money. It may also requires you to learn some new skills. And then there is the third option which is the intermediate between them. The option is to use a framework to help build your site. A good example for this is WordPress. This will take away some of the technical issues and leave you to work on content, which is the main reason you have a website in the first place.

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