Is SEO Optimisation Important Today?
by Z. MacKinnon
Those who have tried setting up their own websites know just how competitive the online market really is. With low costs and easy management allowing people to create websites in a matter of weeks, it's hard to believe that people can actually earn online income without the help of SEO optimization. Based on the first two words, we can already assume that websites gain popularity by being at the first page of the search engine listings.
Some of the most popular search engines constantly being used by people include Google, MSN, and Yahoo and by optimizing your website and increasing its ranking in these search engines, you not only have a website that will attract thousands of people/visitors but will also develop a money-making machine that could sustain a stable online income every single day.
SEO optimisation therefore means optimizing one's website so that its rankings increase and it becomes more popular in search engines like Google and Yahoo. This is done by carefully increasing specific keyword volume and calculating keyword density within the content of the site. Aside from this, webmasters consider the complex algorithms that search engines use to ensure that illegal and abusive SEO techniques aren't being used to increase web rankings easily. These techniques are known as "black hat SEO techniques" and search engines ban or suspend websites that use these methods in order to filter out the "garbage" from the rest.
Usually, search engines would display a variety of listings on every result page. These include ads, pay-per-click or PPC, paid inclusion, and of course organic listings. If you're aiming for the listing that search engines prioritize the most, it would have to be the organic listing as this type increases the quality and the quantity of the web traffic being driven into a specific website. It's a listing that is free of solicitation, a listing that is being facilitated by actual users of the World Wide Web, and a listing that has proven to be much more effective in generating income as compared to paid online ads placed in the search engines.
Because of this, SEO optimization has become a necessity for businesses who want to generate income online. It is not only a necessity but a low-cost method of improving one's web rankings as it only involves creative and analytical methods for improving and increasing web traffic online. Therefore, if you're interested in improving the content of your website (or your website as a whole) and are aiming to do this through organic searches or listings, here are a few helpful tips on what you should do first:
- You should have a focus or a concentrated niche before anything else. Start by choosing a product or a service you are very much interested, skilled, and knowledgeable with and use that as your starting point.
- Don't think of the search engines as the enemies in your journey to success. Concentrate on getting them on your side through honest and effective SEO techniques and you'll do just fine.
- Do your research first before optimizing your website with keywords. You need to at least know what keywords to use before actually placing them in different parts of your site's content.