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Planning Archives - Temp3.net Web DesignTemp3.net Web Design

Temp3.net Web Design

Website design, SEO and Marketing FREE Tips and Techniques


Planning a website

So you understand the basics of your needs, you have your targets identified and have a general grasp of what an anatomy of a website is. Where do you go from here? Well, you need to plan the "tree" layout of your website. Before I present my work for Temp3.net, lets run a little exercise together.


The objective

For the sake of this exercise, lets say we have a flower shop. After much thought we decided we want to build a website and we came up with the following goals:

  • The website needs to contain our phone number for customers to call
  • The website needs to have pictures of flower settings for customer to see what they are getting
  • The website needs to contain some background information about us (such as how long we have been in business)
  • The website needs to generate at least 1 call per day in the first 60 days of the website.



So we start off with these goals in mind, but how is do we go from this to a website? You start from a home page. After that we need to decide how many children, that is how many pages are linked from the home page. We need at least one page for the pictures, one for background (or about us page) and one for contact information and maybe even our physical address. This means that so far our website will look something like this:



Having your website planned in a tree like structure has many advantages. For instance, let us assume that the first 30 days have past since the lunch of our website and we have got 3 orders a day at least directly from a website. This is great, but now we want to add some more information. Lets say we want to add also a page about flowers for special occasions and we also want to add a page to show off what our customer think about us. This enlarges our tree and now we have more than one option of what we can do. The result:


or maybe


Which ever way you go, try to make it simple, yet informative and intuitive. Think about yourself as a customer. If you are looking for a flower shop for you wedding, which website layout is better? The one where you first go to flower settings and than to flowers for special occasions or when it is linked from the home page? I would say the second one is probably preferred in this case, but that is not always the case.


Prepare to start a website

Before you start

Before you chose any of the three paths I mentioned on the previous page, there are some preparations you need to do before you get to the actual building of your website. I will use some of my experience on this website, Temp3.net as an example, but the same applies to any website. Let's name this step the prepare stage. This is where you will sit down and brainstorm everything you want your website to do and everything you want to accomplish with it. My personal recommendation is that you do this step with a pen and pencil or a whiteboard. This is not a must, but I found these two as great tools for brain storming.


Understand the target

Perhaps this is one of the most vital piece of information to get early on. You have to have a goal in mind. It doesn't have to be much. It can be as simple as I want my photos to be online to share with my family, or I want a blog to help me quit smoking. It can also be as complex as I need to generate more orders for my flower shop. Whatever the reason might be, you need to have this in mind and write it down. Having a main goal from the start will help you along the process to have a successful website. Also, understanding your market target will help you gear your website to the appropriate market. Many websites fail simply just because they are geared toward the wrong market share. We will come back to this later on when I cover the design of a website.


The anatomy of a website

This is a complex issue and might require more than just a paragraph or two, but I will try. In a nutshell, a website is a collection of html documented linked together via links. Your website will start with a home page, this is a landing page and the frontier of your website. From the home page your visitors will be guided to other pages and perhaps also subpages and subpages on. This is a tree like structure, from the root (the home page) to the direct pages liked from it and so own. The next page will describe how to plan a website before you even start thinking of any technical aspects.

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